Sky how many subscribers

Sky is seeing a return to customer growth in its European territories, with its parent company Comcast confirming that the pay-TV broadcaster has essentially got back to pre-pandemic business levels.

In Q4, Sky added , new customer relationships, meaning that for the 12 months until the end of December total customer relationships decreased by just 56, The end of year total of Sky had The reduction in numbers in the quarter compares with , additions for the same period last year. Parent company Comcast said that the results revlected lower direct-to-consumer revenue, advertising revenue and content revenue. Direct-to-consumer revenue was down 1. For Sky, its aggressive aggregation strategy is paying off at a time when cord-cutters and cord-nevers are increasingly becoming the norm across Europe.

Unlike in the US where subscription fatigue is setting in , Europe is still a growth market for streaming but an incredibly competitive one. But even a company like Nordic Entertainment Group with its absurd amount of sports rights is still reliant on partnering with pay TV operators when launching in new markets , and it would not be a surprise to see NENT tie up a deal with Sky if and when it launches in its operating countries. When there are hundreds of streaming services available to consumers, it is difficult for all but the most enthusiastic of industry followers to decide which is worth their time and money.

Rightly or wrongly, the stamp of approval from Sky through its UX and marketing, provides streamers with a leg up and sets them apart from the crowd. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Julia Stoll. Profit from additional features with an Employee Account.

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