Diet soda has been claimed to have negative effects on health. This article reviews the research on diet soda and whether it's good or bad for your…. Losing or maintaining weight can be challenging, especially with so many tasty food options available. Here are 11 foods that can contribute to weight…. Artificial sweeteners like aspartame have received a lot of negative publicity. This article examines the facts to determine whether they are good or…. While most people understand the importance of staying hydrated, it can often be difficult to accomplish.
This article provides 12 simple ways to…. Drinking sugary drinks is a risk factor for developing type 2 diabetes. Here are 13 reasons why sugary soda is bad for your health. Sugar-sweetened beverages are the most fattening and most harmful aspect of the diet. This article tells you whether soda contains…. Health Conditions Discover Plan Connect. Share on Pinterest. Zero nutritional value. Artificial sweeteners and weight loss. Diet sodas and tooth erosion. Coke Zero and diabetes risk. Other potential downsides.
The bottom line. Read this next. In the past, Coke has tried to convince men to buy and drink Diet Coke, with lackluster results. Arguably, this comes down to the perception that diet products are inherently feminine — and apparently Diet Coke's white can doesn't exactly help, either.
But Coke Zero, with its black can and male-oriented marketing strategy, has been far more successful. Avery, what Coke quickly realized "was that even though there was a functional need for men to drink lower-calorie soda, men couldn't bridge the gender gap image-wise without a new brand and product just for them.
It was a way to tell men, it's OK, here's your brand. Drinking this brand won't affiliate you with women. While Coke Zero has been a major success story for Coca-Cola, the soda's launch in Australia back in was something of a disaster.
The company attempted to tease the release of Coke Zero with a viral marketing campaign. They created something called the "zero movement," which appeared across Australia on posters, coasters, chalk graffiti, and a now-defunct website. On this website, you could read the zero movement's manifesto, which doesn't so much bring to mind an edgy street vibe as it does an international terror cell. You could also download the movement's branding material, and read blog posts that asked: "Why can't every weekend be long?
But the tech-savvy internet-loving twenty-somethings were not impressed. Blogs across Australia voiced their distaste for the campaign, with one parody site suggesting visitors spend money on charity rather than sodas, and another selling T-shirts reading: "I joined the zero movement and all I got was this lousy brain tumour.
According to marketing lecturer Gary Buttriss, companies as large as Coca-Cola are always taking a risk by attempting viral marketing campaigns.
Australia wasn't the last of Coke Zero's marketing woes, however. It featured a number of ads with various straplines, playing on the idea that Coke Zero contains the best part of Coca-Cola without the worst prat.
Many of these straplines were criticized for being offensive to various groups. And there's that male-oriented marketing, again. Most of all, however, "Blind dates without the psychos" attracted criticism from mental health charities, such as the Scottish anti-stigma campaign See Me.
In a statement on behalf of Coca-Cola, a spokesperson said: "Mental health is a sensitive issue and we appreciate that this ad may offend some people.
This is because the product underwent a rebrand in — and not everyone was happy about it. The marketing also made more of a point out of Coca-Cola Zero Sugar containing — well, zero sugar. It's right there in the name, this time. Online, however, people were less than thrilled at the rebrand. Another feared: "I already lived through New Coke. This better not be New Coke Zero. Mixed reviews, basically.
But James Quincey wasn't worried. He pointed out that, while any change has some degree of risk to it, the rebrand of Coke Zero had been met with positive reactions in certain markets — and confusion had been kept to a minimum.
In the U. There, Coca-Cola decided to redesign the packaging for the new Coca-Cola Zero Sugar to look more or less exactly like the packaging for classic Coca-Cola. The red and white color scheme remained, with just a small, black strip across the top of the bottle or can to let customers know it was the zero sugar version.
This came as part of a concerted attempt on behalf of Coca-Cola to sell more no-sugar drinks in the UK at the time, in , 58 percent of Coca-Cola sodas sold in the country were no-sugar versions. If we use aspartame, we say on our bottles and cans that there is phenylalanine so please check closely. We use aspartame in some of our products, including [Diet Coke and Coke Zero], because we know that many people want the choice of great tasting beverages with less sugar and fewer calories.
Depending on where you are in the world, we use either high fructose corn syrup or cane sugar to give you that refreshing taste you love. Together, they create a great taste with zero sugar and zero calories. Diet Coke in our bottles and cans is sweetened with aspartame. No, but Sprite Zero in the US is sweetened with a blend of aspartame and Ace-K for a crisp, clean taste with reduced or no calories.
One of the first places you can look is the ingredients list next to the Nutrition Facts label.
0コメント