Who invented canon cameras




















History of Products. The Kwanon, Japan's first 35 mm focal-plane-shutter camera, is produced in prototype form. The Hansa Canon, a 35 mm focal-plane-shutter camera, is introduced. In-house production of Serenar Lens commences. Japan's first indirect X-ray camera is developed.

Indirect X-ray camera. Takeshi Mitarai. Production commences for the midrange J II focal-plane-shutter camera. The company created a U. In Canon added an 8-millimeter movie camera to its product lines, and in it became the first company in the world to manufacture an 8-millimeter camera with a built-in zoom lens. By the early s Canon had become the dominant Japanese producer of middle-priced cameras, leaving the higher end of the market to Nikon.

The company continued to grow, more than tripling in size between and In it ventured into business machines when it introduced the Canola electronic calculator, the first in the world to use the now-standard ten-key keypad.

In Canon and Texas Instruments produced the Pocketronic, the first all-electronic hand-held calculator. After entering the photocopier market in with the Canofax , Canon became an innovator in the field when it introduced its first plain-paper copier in Until that time Xerox had dominated the copier market with its own process, known as xerography. Canon's diversification moves were significant enough to prompt a name change; "Camera Company" was dropped from the name in and the company became simply Canon Inc.

In spite of the company's engineering successes, however, Canon was plagued by weaknesses in marketing strategy in the late s and early s. Although it was a part of the spectacular overall penetration of the U. It also frittered away its technical advances by failing to exploit their sales potential before rivals could catch up to them.

This problem affected its copier lines as well as its calculators. In it developed the "liquid dry" copying system--so named because it uses plain paper and liquid developer but turns out dry copies--but doubted its own marketing strength and feared that competitors would infringe on its patents.

Therefore, instead of selling the system itself, it licensed the technology to other manufacturers, effectively wasting its earnings potential. These mistakes hindered Canon's financial performance, and in it failed to pay a dividend for the first time since World War II. Into this leadership void stepped Ryuzaburo Kaku, the company's managing director.

He won approval from Mitarai, who was still chairman and president, to change management and sales practices. Under Kaku, Canon began to streamline its operations and chain of command and market its products more aggressively. In the company introduced its revolutionary AE-1 millimeter camera, which used a microprocessor to focus automatically and set the length of exposure, with an advertising blitz led by television commercials featuring tennis star John Newcombe.

According to Fortune , January 12, , by the AE-1 had become so popular that one industry analyst called it "the Chevrolet of the 35mm market. In Kaku was named president of the company, succeeding Mitarai, who remained chairman.

In Canon introduced the first personal copier, so called because all the essential reproduction components were contained in a cartridge that users could replace themselves. Again, it was accompanied by a massive ad campaign, this time starring actor Jack Klugman.

In less than a decade, Canon's salesmanship had undergone a radical change from passive to highly aggressive. When Canon overtook Nikon as Japan's camera sales leader in the early s, former Nikon chairman Kyojiro Iyanaga explained his rival's success by saying, "We still make the best cameras. Canon just outmarketed us. Canon continued to introduce new products in the s to compete effectively in mature markets. Much of its success, however, came in new markets, such as integrated office workstations and desktop publishing systems.

Often that meant challenging large companies that were well entrenched in their markets. In it came out with an electronic typewriter, initiating a one-on-one competition with International Business Machines IBM. As technology ages, Canon moves the production lines oversea and leaves room for newer products. With stunning print quality, easy to use software, enhanced connectivity and beautiful designs, the extensive PIXMA inkjet printer range includes models to suit both homes and small businesses.

Open the Canon print app. Select the access point or wireless network name you would like to use. Begin typing your search term above and press enter to search.

Press ESC to cancel. Skip to content Home Philosophy Who invented Canon camera? Ben Davis August 25, Who invented Canon camera? Why is Canon successful?



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