On average, Facebook users click 11 ads per month. Companies rely on Facebook ads to promote their products and services to 2. This article details how to stop Facebook ads altogether or adjust ad settings. Follow our advice to be able to scroll through your news feed without getting distracted by promotional posts.
While the inbuilt opt-out mechanisms are far from perfect, you can use a third-party ad-blocking software such as Clario to not only block Facebook ads, but also block adverts on other websites too. Now your Facebook ads should be gone. By installing the Clario browser extension, you can remove ads from other websites too. Give the Clario ad-blocker a try.
Another way to make Facebook advertisers respect your privacy is to customize your profile settings so you can make ads less personal. Click Advertisers to review the names of those organizations whose ads have been displayed on your news feed.
Click Ad Topics to control the ad topics displayed in your news feed. The people who are most likely to actually want your products or services. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page. For example, you might think domain names are a pretty ho-hum product.
Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, like this quick demo video ad from Abeego.
Source: Abeego on Facebook. Just like image ads, video ads can also take a more creative approach, like this one from Tru Earth:. This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. You can add a separate link for each poll choice.
Source: Facebook. You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image. Each image or video can have its own link. Source: Plantsome on Facebook. Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips.
Slideshow ads have eye-catching motion, just like videos, but use five times less data. So, they load well even for people on slow internet connections.
These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five images or videos that customers can click to buy a product or service. Collection ads pair with Instant Experiences more on those below and allow people to buy your products without ever leaving Facebook.
This makes online shopping easy when people are on-the-go. The primary photo or video can do much more than showcase a single product. For example, in this Lee Valley Tools ad, the primary video teaches viewers how to choose the right seeds for their garden. The product images below all point to supplies for planting and saving seeds. Source: Lee Valley Tools on Facebook. Instant Experience ads used to be called Canvas. Source: Kilne on Facebook.
You can also link a few Instant Experiences together so people have access to even more instant mobile content. Lead ads are only available for mobile devices. Several automakers have successfully used them to encourage test drives. It breaks down all the details you need to know to make the most of this important type of Facebook ad campaign.
Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them. For instance, say someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase.
With dynamic ads, you can advertise that specific product in their Facebook feed. This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy. The Taiwanese beverage brand Nature Fruit used dynamic ads to manage the language settings for its ads when it expanded into Malaysia.
You need a Facebook Business Manager account to use Dynamic ads. Facebook Messenger ads give you access to the 1. When creating your ad, simply choose Messenger as the desired placement. You also need to select Facebook feed. You also get to specify how much you want to spend , including:. You even get to determine what user actions you want to pay for. That doesn't mean that Facebook will only charge you when your ad works the way you want it to, but you can choose how they bill you, such as being charged by the number of views or clicks.
You have different options depending on the goals you set for your ad. And there's a good reason for that:. With a reach like that, you'd think that marketing on Facebook would be expensive, but it isn't.
Not only does Facebook let you specify a maximum spend, it also charges you less to reach the same number of people that you'd reach on another platform. One of the most attractive elements of Facebook advertising is its customization potential. Because the platform has so much information about each user, you can target your ads based on almost any demographic feature you can imagine, such as:.
Plus, customizing the audiences that see a particular post can cut your customer acquisition cost. To get the most out of your Facebook ads, you need to know what the platform likes to see in terms of user behavior.
That can help you rank highly and get your ad in front of more people. Facebook isn't quite as notorious as Google for altering its algorithm, but it still has marketers clamoring for information every time it makes changes. The platform designed this update to de-emphasize brands and prioritize posts from its users' friends and families. All of a sudden, displaying ads on Facebook became a lot more competitive.
Businesses quickly learned that they had to focus on engaging users in order to get attention. Active and passive signals are the only metrics that you can control as a brand. That means one of your primary goals in creating Facebook ads should be to inspire engagement with your content to boost the number of likes and shares that you get. You can only engage an audience if you know their needs and pain points. Look at all of the possible customization options you have on Facebook and answer as many of those questions as possible for your target audience :.
Get specific with your questions. Facebook's demographic data allows you to target based on particular combinations of qualities. If you offer a service for budget travelers, for example, you can display your ad to people who have used flight search tools in the past month or follow youth hostels websites in different countries. Comments and likes are great, but peer-to-peer conversations are what really keep interactions going. That stance has also discouraged some Facebook publishers, like sports leagues, from putting valuable content on the network.
Facebook has also tried other experiments to create advertising opportunities for publishers. In , it created a separate video section and allowed some publishers to share revenue from standalone video ads it ran there. Last year, it also began testing mid-roll ads in live videos. The plan Facebook is trying now could have the biggest impact, since it includes all kinds of videos throughout the network — most crucially in the News Feed, its primary distribution mechanism.
A Facebook rep declined to comment. The parameters of the new ads also suggest that Facebook is placing more importance on the time people spend watching videos, rather than the total number of videos they watch. But the new Facebook ads can only run once a viewer has watched a clip for at least 20 seconds.
And they can also only appear in videos that run for at least 90 seconds.
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